Metamorphosis - Digital Presence of Print Newspapers

Digital Presence of Print Newspapers (Lecture Notes)

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Model Newspaper Website

Print versus Web primacy: transition from text to visuals; from hierarchy to a user-centered experience and crowdsourcing; and from physical delivery and distribution channels to digital ones.

Why redesign? Does current website needs changing and, if yes, why? Design subordinate to strategic goals: making money, generating traffic, reader engagement, support of the print product, supplanting the print product. Design subordinate to resources: funding, manpower.

PDF of paper (emulating the print product)

Community

Real-time chat with journalists (VSee)

Topic of the day (story du jour)

Voices from the Diaspora

ePanel (Google Hangouts)

Social networking (Twitter, Facebook, Google Plus, Branch, Medium, Quora)

Value Added

Background Briefing: unpublished materials, intelligence, transcripts, linkospace, glossaries

QR codes (both online and in print)

Experts Exchange

Bookmart and Shoppable Content (shopping in content)

Investment opportunities

Podcasts and courses

News

Breaking news

One-minute video summaries (like BBC)

Mashups (surfing cyberspace)

2-minute interviews

Citizen Journalism

Tips line (Whistleblower)

Video submissions

Op-ed submissions

Wiki-edited documents

Bloggers

Design your own paper (Custom Paper)

Coaching and cub journalists (like CNN’s iReporter)

Stage 1: Brainstorming

PAPERNAME ONLINE / ePAPERNAME SUGGESTED BRAINSTORMING AGENDA

I. STRATEGIC AIMS

Content flow models

The Web as an income or profit center

The Web as a marketing tool

The community aspects of the Web (interactivity, UGC - User Generated Content, social media strategies)

The Web as a shopping mall (e-commerce)

Integrative function of the medium's Web presence

PAPERNAME Online/ePAPERNAME as a brand and brand differentiation (the problem of cannibalism)

II. CONTENT and TRAINING

Audience-driven content

Web literacy training

Collaborative content vs. Authorship model

Content types and their roles and interactions (text, video, audio, mesh)

Raw materials and drafts as content

Transparent content generation (the Wikipedia model)

Research techniques (archiving, data/knowledge mining, online research, databases)

PAPERNAME’s universally accessible database of contacts, info, ledes, histories, cases, ideas, suggestions

III. BUSINESS MODELS, SALES, and MARKETING

Content and income incentive and profit centers

Subscriptions and combined subscriptions (annuity models)

Advertising-sponsored models (monetizing eyeballs)

PPV (pay-per-view) and PPR (pay-per-read) models

Training of sales personnel

Proprietary and third party e-commerce

Derivative products

IV. DRM (DIGITAL RIGHTS MANAGEMENT)

DRM: advantages and disadvantages

Viral marketing

Intellectual property considerations (income streams models vs. investment models)

Selective implementation of DRM (DRM as a management and traffic flow control tool)

Website accessibility and permissions (username, password, https, tokens, promotions)

DRM software and hardware overview

V. AUDIENCE, READERSHIP, PUBLIC

Distinguishing audience from readership and public: using web analytics

Market research and focus groups (quantitative and qualitative)

Customized content (personal newspaper)

Reader and location-specific advertising (targeting with cookies, Google ads, and geolocation)

Narrowcasting (see section on PORTAL)

VI. COLLABORATION

Collaboration softwares overview (from wikis to MS Project)

Permissions policies and their effects

Leveraging social media

Real-time reporting and live feeds

Desk models: integrated, semi-integrated, open, discrete, hierarchical (wheelspoke)

VII. PORTAL

Liferay software

Carryover content, replicative content

Freemium considerations in portals/gateways

iPAPERNAME (citizen journalism)

Delivery vehicles and distribution channels: RSS, wikis, blogs, storefront, newsletters, social media

PAPERNAME Corporate Gateway

PAPERNAME Forum and PAPERNAME Seminars

Intern program

VIIa. FREEMIUM

Reference desk and library (free)

PAPERNAME Reports (behind paywall)

e-Books (free and pay)

English-language content

Laws, regulations, opinions (by lawyers and the authorities)

Work and study abroad

Crosswords, treasure hunts, and puzzles (awards)

How to obtain credits

Price comparisons and linked advertising

Intel newsletters (EIU model) and leaks

PAPERNAME Open Directory

VIIb. iPAPERNAME

Dialogs

Blogs and submission area

Wiki collaborative area

Office hours: real-time chat with a journalist

Ask a Question

Town Hall podcasts

VIIc. PAPERNAME CORPORATE GATEWAY

(Subscription only, discount or free to founding sponsor firms)

Tenders: domestic, EU, and other

Corporate library: exclusive news, reports, and analyses

Journalists as consultants

Experts Exchange (ask a professional: lawyer, accountant, stockbroker, appraiser, Revenue Service, Customs, other authorities)

Employment fair

B2B exchange

VIII. SOFTWARE and HARDWARE

Computing requirements: servers, bandwidth, client-side (terminals), applications

Collaboration software

Content creation hardware: cameras, videocams, netbooks/tablets, smartphones, Internet access

Delivery vehicles: apps, webpages, downloads

Archiving and data/knowledge mining and management

IX. BUSINESS PLAN

The outcomes of the above brainstorming sessions should be presented in the form of a classic business plan + PowerPoint presentation and mock website for the management.

Stage 2: Agendas for Change

1. PRESENTATION Experiences of newspapers around the world and innovative, creative solutions

2. CONTENT CREATION revenue sharing models: fixed, per hits/views, mixed, ad revenue sharing

3. READERSHIP

3a. Readership, audience, public

3b. Market research and focus groups

3c. Personal (customized) newspaper

3d. Targeted (reader- and location-specific) advertising ---> Cookies, geolocation, account signup/login (with added features and access to premium content), context-dependent ads, website search engines (see: Yellow pages, JPost), privacy considerations in behavioral marketing

3e. Membership levels (from free to PAPERNAME Gold) ---> Website accessibility and permissions (username, password, https, tokens, promotion codes)

3f. Narrowcasting

3g. Social media integration and restrictions on linking and copy-pasting

3h. Diaspora and Metropolitan subdomains as examples of potentially-profitable niches

BUSINESS MODELS

4. Advertising-sponsored models (monetizing eyeballs) ---> pageview generating media properties

5. Subscriptions and annuities (mixed subscriptions) ---> info gathered on subscription or signup

6. PPV/PPR models ---> freemium and paywalls, self-generated niche content, community-generated niche content and forums/blogs

7. Ad-sponsored mobile site and push technologies (e.g., RSS, apps)

8. PAPERNAME toolbar and PAPERNAME Reader (Adobe AIR)

9. Proprietary and third-party e-commerce

10. Proprietary and third-party products

11. PAPERNAME Affiliates and reader mobilization: leveraging PAPERNAME Community

12. DRM

12a. Advantages and disadvantages

12b. Viral marketing

12c. Intellectual property issues and fair use

12e. Selective implementation of DRM

12f. DRM software and hardware

13. Training of sales persons

14. Mixed subscriptions

15. Use of Flashplayer container with Apple products vs. Adobe AIR

16. Proprietary and third-party products

17. Business Plan: priorities, mock website, timetable

18. Journalist training and social media presence (obligatory updated pages)

PAPERNAME COMMUNITY PORTAL

PROGRAMS

Content integration

Delivery vehicles and distribution channels: RSS, wikis, blogs, storefront, newsletters, social media

PAPERNAME Forum and PAPERNAME Seminars

Intern program

PAPERNAME Affiliates and reader mobilization: leveraging PAPERNAME Community

NICHE FOR-PAY CONTENT

English-language content ---> foreigners, Diaspora

Laws, regulations, opinions (by lawyers and the authorities)

Work and study abroad

Crosswords, treasure hunts, and puzzles (awards)

How to obtain credits

Price comparisons and linked advertising

Intel newsletters (EIU model) and PAPERNAMEleaks

PAPERNAME Open Directory (with evaluations/rating/ranking by journalists and public)

Reference desk and library (free)

PAPERNAME Reports (pay)

e-Books (free and pay)

iPAPERNAME (citizen journalism)

Dialogs

Blogs and submission area

Wiki collaborative area

Office hours: real-time chat with a journalist

Ask a Question

Town Hall podcasts

iPAPERNAME Community Happening (annual?)

PAPERNAME CORPORATE GATEWAY (PCG)

PAPERNAME will establish a space (subdomain) on its website and servers dedicated to the provision of services to corporate firms in general and members of Chambers of Commerce in particular.

PAPERNAME Corporate Gateway (PCG) will reside behind a secure (https) paywall. Access will be granted only to subscribers who log into their online accounts (The Administrator of PCG will provide subscribers with their account details: username, password, and one-time tokens).

Members of Chambers of Commerce will be entitled to a discount on the subscription fee.

The PCG will incorporate the following services:

Prominently-displayed hyperlinked weekly bulletin of the Chamber of Commerce, optimized for viewing on various browsers and computing platforms, including PCs, laptops, smartphones, and other mobile/wireless devices. PAPERNAME will assist with the production of the bulletin.
Access to tenders and auctions: domestic, EU, and other countries;
Corporate library: exclusive and timely news, reports, and analyses from PAPERNAME staff and other sources;
Access to journalists as consultants on specific issues or news stories;
An Experts Exchange, which will allow firms to pose questions to a professionals such as lawyers, evaluators, stock brokers, and accountants as well as obtain opinions from state authorities such as the Revenue Service, Customs, other state organs;
Employment fair coupled with a classified ads area to allow firms a first crack at qualified, skilled, and educated personnel in search of a job;
B2B (business-to-business) exchange to facilitate the exchange of goods and services between member firms (subject to a transaction fee collectible by PAPERNAME).

STAGE 3: CONCLUSIONS

1. In the first 2-3 years, PAPERNAME Online will be a subordinate brand to the print edition of PAPERNAME.

2. Online content will largely reflect print content with added "web exclusives" and moderated, selected, and edited input from PAPERNAME Community (Portal).

3. PAPERNAME Online will be designed primarily to create a community of loyal readers and users around the content of PAPERNAME Print and PAPERNAME Online.

4. The aim would be to monetize such a Community (convert "eyeballs", hits, unique visitors, views, etc. to money) and to leverage it to market the print edition virally (word-of-mouth on social networks, etc.)

5. Content will not be audience-driven, although input from the Community Portal will be taken into account or even used by editors and journalists.

6. PAPERNAME will acquire and implement a collaborative software, such as MS SharePoint or SAP WorkStream. Work on future content will be collaborative with varying permissions and degrees of access, including allowing for input from the Community Portal.

7. Text will be accompanied by video sourced by journalists and readers/users. While the videos will be hosted on the Community Portal, they will be displayed integrally with the text.

8. PAPERNAME will not implement transparent journalism (allow the history and process of authoring content to be publicly accessible.)

9. Journalists, editors, and, when the Community Portal is up, users and readers will be trained for Web literacy and practical use of specific applications. A course of basic skills for all journalists and editors will be implemented with immediate effect by the IT department. Emphasis will be put on research techniques.

10. IT department will strive to create a PAPERNAME-wide database of contacts, info, ledes, histories, cases, ideas, and suggestions to which all journalists and editors will contribute and which will be used for data mining, knowledge management, and research.

1. Journalists who create content for PAPERNAME Online will be paid a small fixed sum + an amount to be determined per 1000 hits ("incentive pay structure"). Journalists who create content for PAPERNAME Online and who are employees of PAPERNAME will be offered the option to switch from a regular pay to the incentive pay structure.

2. PAPERNAME will conduct quantitative and qualitative market research (including an online poll and focus groups).

3. PAPERNAME Online will implement a "personal newspaper" technology (based on cookies and other tracking options and subject to the user logging into his or her account). "Personal newspaper" means that each reader will see a different front page based on his browsing history, stated account settings and preferences, and real-time tracking data.

4. PAPERNAME Online will implement path-dependence: readers will be offered additional content based on the authorship and text of the article or item they are perusing. This requires that journalists enter as many keywords as possible to describe their articles and multimedia submissions. Additionally, metadata - such as geotagging - should be generated automatically by the software.

5. IT Department will implement targeted and context-dependent advertising and will look into the possibility of implementing GPS-based geolocation. PAPERNAME Online will continue to use its own search engine, but IT will look into the advantages and disadvantages of using Google's search API.

6. PAPERNAME Online will offer its readers membership levels: free, registered (free), subscriber, and PAPERNAME Gold. IT will provide for various permissions-based accessibility options and applications needed to tackle usernames, passwords, and token authentication as well as https (SSL) and the use of promotion codes.

7. PAPERNAME Online will offer push technologies such as SMS, RSS, and ticker. These will provide breaking news and headlines. Readers will be able to define what sort of news they wish to receive to their mobile devices in addition (sport, economics, etc.)

8. PAPERNAME Online will be optimized for reading on mobile devices, such as smartphones.

9. All content on PAPERNAME Online (including the Community) will be integrated with social media: Twitter and Facebook Like and Recommend buttons, YouTube one click uploads, etc. PAPERNAME Online will have a fair use policy: users will be allowed to post on their websites and in social media links to articles and multimedia items plus an excerpt - but not the entire text or the multimedia item itself.

10. PAPERNAME Online will launch its Community with for-pay niche content written by journalists. Examples: Diaspora, Metropolitan, how to learn and work abroad, how to obtain credits, etc.

11. All the content available on PAPERNAME Online (as distinct from the Community) will be free, advertising-sponsored, and aimed at maximizing page views. Niche content on the Community pages will be for pay (behind a paywall).

12. PAPERNAME will offer mixed subscriptions (print+online) as well as PPV (pay-per-view) and PPR (pay-per-read) options (FREEMIUM model).

13. At this stage, it was decided not to develop or offer a PAPERNAME Toolbar or PAPERNAME Reader (except for the for-pay PDF files of the print editions offered daily.)

14. Mixed subscriptions (print subscribers will receive free online subscription) will be encouraged.

15. IT will migrate future products from Flash-based applications (which are incompatible with Apple devices, such as the iPhone and the iPad) to HTML5 and/or Adobe AIR.

16. PAPERNAME Online will integrate with an e-commerce platform to sell third-party and proprietary products.

17. Business Plan - including a PowerPoint presentation and a static mock website with CGI forms - will be finalized by the beginning of September.

18. IT will provide two Saturdays of training to all of PAPERNAME's journalists in small working groups.

19. All PAPERNAME Online products and for-pay services will be subject to full DRM (disallowing printing, copy-pasting, and full-text sharing, but allowing linking).

20. All the content on PAPERNAME Online and the Community - with the exception of the niche products and services mentioned above - will be completely DRM-free.

21. PAPERNAME Online will have an affiliates program to sell its products and services, both digital and physical.

EXAMPLE: SPECIFIC RECOMMENDATIONS

Chapter 1: The Print Edition

1. Positioning and Differential Branding

Paper (“PAPER”) is Country’s first newspaper, yet it is not the first publication that comes to mind when you say the word “newspaper” in Country.

This is owing to its tumultuous history (frequent changes of ownership, association with the socialist-Titoist regime, lack of attractive content, “old” image, and variable standards of quality and journalism.)

PAPER suffers from brand ambiguity. It is as pro-goverPaperent as most other print and electronic media (and therefore its political coverage is untrustworthy and boringly predictable). Its in-depth coverage of news, openness to content generated by foreign media, and willingness to tackle offbeat topics constitute competitive advantages but these are episodic and not leveraged to present a coherent and cohesive brand.

Currently, PAPER’s readership consists mostly of the middle-aged, middle-income, educated, professionals and civil service employees.

PAPER’s best bet is to position itself as a second-choice, for-all-the-family newspaper. It should limit its circulation to the 20 major urban centres. In eliminating population centres with fewer than 3000 citizens, PAPER stands to lose very little by way of circulation and make some savings on printing.

2. Strategic Goals

To launch a new PAPER: re-designed, re-priced to reflect value and self-confidence, and with fresh, cheeky, but well-researched content.

To appeal to new demographics (mainly the young, women, the private sector.)

To separate the production of the daily paper from its one-time and ongoing projects. Chapters 4 and 5 are examples of such projects. PAPER will apply for separate funding and find sponsors for each and every one of these projects.

To gradually move from text to visual content, both in the print edition and online.

To establish a distinct Web presence both supportive of the print edition and with unique offerings.

To increase the share of subscriptions in the sales mix from the current 20% to 40%.

3. Workplace Relationships

PAPER’s journalists and personnel are demoralized owing to the paper’s dependence on outside, unreliable financing (sponsorship).

PAPER should adopt a new system of long-term contracting with all its employees and incentive-based remuneration.

Journalists should be put on a Star System. Each journalist should have his or her own webpage, replete with his/her photo, articles archive, ranking, readers’ comments on his/her work, chat transcripts, YouTube embedded video material, social media pages, and contact details.

Model I: Divide PAPER into content and income incentive and profit centers;

Model II: Journalist Remuneration to be comprised of a Base Salary+Bonus1 (Editor Duties)+Bonus2 (Front Page Story)+Bonus3 (Main Theme Story)+Bonus4 (Investigative Story when published*duration)+Bonus5 (Internet page Views of Stories)+Bonus6 (Training Certificates)+Bonus7 (Chat, Interaction, Social Media, Stories Ranking, Personal Ranking on Author Page)

New Employment Contracts replete with an Annex: Stylebook and Editorial Policy. The Stylebook and Editorial Policy documents should be written by the newly established Editorial Committee.

We need to reconsider the current workflow in PAPER. There are many desk models: integrated, semi-integrated, open, discrete, hierarchical (wheelspoke) and we need to ascertain which one would best accommodate the paper’s strategic goals and its resources.

The erstwhile division between management and editorial should be abolished. Management (especially marketing) should participate in and contribute to the editorial collegia.

Management should consider introducing a free cafeteria: drinks vouchers and some basic food, especially for the journalists.

VPN to work from home (allow telecommute): encourage/reward/incentivize laptop home use, even during working hours.

Replace feature phones (limited to 100 Mb traffic) with smartphones (1 Gb traffic) with cameras capable of capturing photos and videos.

A Steering Committee for the project Reimagining PAPER; and

An Editorial Committee (which includes the management and all the editors of PAPER) for strategic editorial decision-making.

4. Design

PAPER should redesign its pages to reflect its new image and comply with its new orientation, catering to new demographics (mainly the young).

The new design should be Web-like: more visual than textual, less structured, flow-oriented (follow the natural flow of the readers’ eyes and attention), and with embedded navigation bars, sidebars, dialog boxes, and QRs (Quick Response codes.) It should make abundant use of next day teasers and video and animation trailers.

5. New Content and New Ways of Writing Content

To accomplish its strategic goals, PAPER must introduce new content and transition from the formal, academic style of writing that its journalists practice today to narrative journalism and to investigative journalism.

Narrative journalism is reader-centric: it emphasizes the world and the interests of the reader, rather than those of the editors or journalists. Each news story starts with a real person and evolves to encompass the issue and its applied and practical dimensions as they manifest in the day-to-day lives on the newspaper’s readers.

Additionally, about 60% of the content – including special features and investigative journalism stories – should be planned a month in advance (“Editorial Plan or Schedule”.)

New content should include, inter alia:

· A Technology daily page

· A weekly Education page

· A weekly Agriculture page

· A weekly minorities page

· A weekly car industry page

· A Weekly consumer advocacy page (helping consumers with complaints and questions regarding products and services)

· A weekly Foreigners and Diaspora page

· A monthly Green (EnviroPaperent) page

· A schedule of supplements

· A schedule of world and Countryn events for special features

· A schedule of investigative journalism stories

· New outsourced supplements

· Regional editions: Ohrid, Gevgelija, Stip, etc. (possibly only in digital form)

· Weekly Editor Newsletter for subscribers only

· The Economy section (rubric) of PAPER requires special attention: the number of pages should be increased to 3-4, the style of writing should be completely altered, the choice of topics should be reconsidered, and new dialog boxes should be introduced.

Economy Page

EU and You

How will accession affect YOU? (personal, individual case or specific firm)

This week's Tenders

EU's free trade agreements and how can Countryn firms use them

Price Comparison Charts - Country vs. (country in EU/ EU average)

Price Comparison Chart - entire EU

Foreign EUnvestor: Analysis of a Foreign Direct Investor

Advice on Working and Studying in the EU (practical)

Business Advisor (for startups and entrepreneurs) on how to do business in EU and trade with EU)

Where and How To Obtain EU Credits

The Albanian sector: success stories, complaints, integration

ROTATION (needs to be fixed in advance for advertising/marketing)

Reference Desk (economic glossary, written by expert, like Tweet) DAILY

Weekly Dialog (2 contrasting views) FRIDAY

Foreigners' and Diaspora Corner THIRD WEDNESDAY of MONTH

What Would You do with a Million Denars SECOND TUESDAY of MONTH

The Frugal Consumer SATURDAY

Price Comparison Charts – Country and Region MONDAY

Technical Analysis / Fundamental analysis of the Stock Exchange (and of specific companies) FOURTH MONDAY of MONTH

Global-Local (the effects of the global economy on specific readers: individuals and firms) THIRD THURSDAY of MONTH

Dissecting the Statistics PER ANNOUNCEMENT

New Products and Services DAILY

White Collar Crime and Cybercrime TUESDAY

Advice on Working and Studying Abroad (practical) THURSDAY

Business Ethics (dilemma posed to 2 CEOs) SECOND WEDNESDAY of MONTH

IMF and World Bank news RELEVANT TO COUNTRY FIRST MONDAY of MONTH

Reader's Article or Essay PER SUBMISSION

Challenge the Expert: Your Personal Business Advisor (for startups and entrepreneurs) TUESDAY and FRIDAY

Business and Economics Humor (strips, jokes, crossword, puzzles) DAILY

Fiskalna Smetka (tax and accounting advice) MONDAY and THURSDAY

Where and How To Obtain Credits WEDNESDAY

Good Old Days (old people comment on today's economy) FIRST TUESDAY of MONTH

Agriculture Page

The Inside story: of a farmer or agricultural firm (profile and human interest)

The view from abroad: agricultural schools abroad, scholarships, success stories in various countries, exports to various destinations (What is in demand? How easy it is to export? Shipping and transport issues, etc.)

The Expert’s Corner: tips and responses to readers’ questions

Online resources

Agricultural technologies and emerging sectors: GM crops, biotechnology, insecticides and pesticides, organic agriculture, sustainable agriculture, etc.

Interesting initiatives and campaigns (including Ministry)

Agriculture in the minorities sector

Glossary (terms)

BOXES and SIDEBARS

How will accession affect the Farmer? (individual case or specific firm)

This week's agricultural tenders in the EU and the region

Country's free trade agreements and how can Countryn agricultural firms use them?

Price Comparison Charts - Country vs. (country in EU/ EU average)

Price Comparison Chart - entire EU

Price Comparison Charts – Country and Region

Foreign EUnvestor: Analysis of a Foreign Direct Investor in the agricultural sector

How to export to the EU and to other countries (including the use of financial instruments such as letters of credits and factoring and shipping with INCOTERMS)

Where and How to Obtain EU agricultural credits

Weekly Dialog (2 contrasting views about a topic in agriculture)

Global-Local (the effects of global trends in agriculture and food prices on individuals and firms)

Dissecting agricultural statistics

New Products and Services

Tax and accounting advice for farmers

6. Market research and focus groups (quantitative and qualitative)

Despite the tight finances, PAPER must begin to rely more on market research and properly-organized focus groups (quantitative and qualitative market studies.) Research should also be carried out among subscribers and at POSs (points of sale).

Every major decision regarding pricing, design, content, positioning, and branding must be subject, as a minimum, to an appropriately-convened, right-sized focus group.

Frequent online surveys and polls can serve as useful approximations when offline access to respondents is not available.

7. PAPER Forum, PAPER Events, and PAPER School or PAPER Seminars

PAPER should set up a separate entity to organize panel discussions and debates; special events (as sponsors, for example: an annual PAPER bash where the readers get to meet and mingle with PAPER personnel and journalists); and lectures and seminars.

The proceedings should be videotaped and transcribed and thus provide content for YouTube uploads, articles, supplements, inserts, and DVDs.

Paper could charge an entrance or participation fee for some of the events and fora (especially the lectures and seminars).

8. Intern program and PAPER Academy

PAPER should initiate a scholarship-based intern coaching program (“cub journalists”) and in-house courses, workshops, and seminars within a PAPER Academy (with emphasis on research for ledes and background, fact-checking, IT, social media, journalistic style and editorial policy, and investigative journalism.) Graduates will receive certificates and subject to the implementation of newly acquired skills a permanent raise in their salary. PAPER should join WAN-IFRA as they provide lecturers and teaching experts free of charge.

Interns who graduate with excellence will be guaranteed employment in PAPER for a minimum period of one year.

PAPER will also solicit contributions from freelance journalists, either on a regular basis (similar to the Technology page) or in the form of investigative stories.

9. Remainders (remitenda) as Promotional Material

Rather than sell all the remitenda, a part of it should be distributed the day after publication to charitable institutions, among students, schools, hospitals, senior citizens homes and hospices, prisons, domestic violence shelters, and other public entities. PAPER should join Newspapers in Education/Paris-based World Association of Newspapers.)

10. Ombudsman, and Readers Community Liaison

PAPER will appoint an ombudsman and liaison with its community of subscribers and readers. His/her role would be to investigate complaints by readers and demands for retractions by subjects of reportages.

11. Merchandising

PAPER should create an annual plan of merchandising with coherent and recurrent themes linked to specific, highly visible events. Subscribers should receive preferential access to and discounted prices on merchandise. PAPER should consider branching out into publishing, including online publishing and the publishing of videos and digital material (for instance: the papers archives 1944-2014 and e-books.)

12. Advertorials and InfotaiPaperent

PAPER should strike deals with businesses in Country to produce content specific to their field or industry. The content will be clearly identified as an advertorial.

Example: in collaboration with Matica or Ikona bookstores, PAPER could publish weekly book bestseller lists with author interviews, serialized novels, serialized reference (glossaries, textbooks), and book reviews. Similarly, PAPER can publish a nightlife entertaiPaperent guide with reviews and QRs/links to trailers.

13. Social Media Integration

Social media are gradually becoming generators of ledes and even full-fledged content. To foster a sense of community, the print edition of PAPER should publish comments posted by readers on FB, on the comments sections of articles (with link or QR to the article in the archive), and e-letters to the Editor. PAPER could also publish a daily social media monitor (the trending news stories on various social media.)

Visitors to the Website, occasional readers, and subscribers should be able to join opt-in mailing lists by fulfilling a simple form.

14. Self-promotion

PAPER should self-promote much more aggressively. It should highlight its successes and accomplishments. It should tease all major articles and stories online and in print days in advance. It should embark on self-advertising campaigns on a weekly basis.

Such campaigns, though, should be personalized: meet a journalist, meet a subscriber: oldest subscriber, youngest or newest one, PAPER’s effect on their lives, etc. Testimonials by subscribers and advertisers should be an integral and recurrent element in the print mix.

15. Make Your Own Ad and Shared Advertising (Ad Incubator)

Marketing should offer an online form for the design and submission of standard ads, official and personal announcements, and classifieds.

PAPER should be the first to introduce an Ad Incubator: sharing and the purchase of a single ad space by multiple professionals, small and medium businesses (SMBs), and start-ups.

Once a month, PAPER should publish an ad for a charity or a cause free of charge (pro bono.)

16. Monthly CD

Paper can produce a monthly CD with selections from both the print editions and the website to subscribers only. Others pay to purchase this product. Alternatively, if it is sponsored by advertising, it can be distributed as an insert.

17. Phototeka and Videoteka

The PAPER TV channel on YouTube can serve as the paper’s video repository (videoteka.) YouTube allows access to some videos to be limited and these videos can serve as the paper’s restricted and confidential archive. Other videos can be made accessible only to subscribers or other paying clients (see chapter 4.)

Similarly, PAPER can maintain a phototeka on Flickr or a similar Website.

18. Media Monitor

PAPER should consider a weekly page with critical summaries and analyses of news stories published by other media in Country, the region, or even the world. The weekly monitor could be in the form of a survey (multiple topics covered during the week) or topical (how the same topic was covered in different media.)

19. What would you like to read?

PAPER should conduct frequent surveys and polls online and in the print edition as to readers’ preferences and tastes, stories they wish to see covered and topics they believe are neglected and deserve more attention, new pages, and supplements.

There should be a Suggestions Box, with a dedicated e-mail address, for readers’ story ideas and suggestions.

Chapter 2: Website

A. PAPER-Specific Considerations

PAPER’s Website is generic and most of its traffic emanates from stock news, shared by other Countryn news destinations on the Net. This has to change. Offerings on PAPER’s website should be unique and, thereby, assist in differentiating PAPER’s brand and supporting its new image as dynamic, daring, innovative, and challenging.

Several considerations will ultimately determine the fate of the Website:

Availability of funding;

Increase or decrease in traffic in the wake of alterations and updates to the site;

Level of community (readership) engagement;

Integration with and support of the print edition;

Other resources (maintenance and administration budget, skilled manpower, hardware and software limitations, etc.)

PDF of newspaper (emulating the print product)

Should be for sale online, but offered free to print subscribers. Embargo publishing means that only some of the contents of the paper will be made available online after 48 hours and the rest will be available only to subscribers (with teasers online.)

FB ads and Pay with Tweets

PAPER should advertise on Facebook and enable a Pay-with-a-Tweet campaign. Both these marketing options are highly cost-effective.

Twitter Hash Ticker

Community

Real-time chat with a journalist once a day (using a free software, such as VSee)

IT should forward to the private e-mail addresses of the journalists all e-mail messages sent to the PAPER (corporate) addresses of the journalists.

Topic of the Day

Voices from Diaspora and a Foreigners’ Corner (in English)

Metropolitan: happenings and gens in Skopje and other cities and villages (contributed by the readers, using a template)

Weekly ePanel and eDebate (via online tools, such as Google Hangout/Talk)

Social networking (mostly Facebook and, to a lesser extent, Twitter and Pinterest)

PAPER TV YouTube channel: proprietary, self-produced content and content submitted by readers, Papern-PAPER journalists, analysts, NGOS and think tanks, academics and intellectuals, embassies, the goverPaperent, municipalities, etc.

Value Added

Background and unpublished materials (interviews, transcripts, glossary, link directory)

QRs (both print ß à online)

Experts Exchange

Bookmart and Buyers’ Club accessible to print subscribers only (Shoppable Content: shopping in content, using software such as Layar; Approval Matrix; ThingLink; Kiosked)

Investment Opportunities

Podcasts and courses

News

Breaking news

BBC format One-minute news summaries (politics, economics, culture, sports)

Mashups (surfing the Maksphere and cyberspace)

2-minute interviews

Citizen Journalism

Tips line (whistleblower corner)

Video submissions

Op-ed submissions (letters to the editor)

Wiki-edited docs

Bloggers

Design/Customize Your Own Paper

Cub Journalists Coaching Program (like CNN’s iReporter) with option for future employment in the paper

Example of SUBDOMAINS and MENUS

NEWS--> Daily News Digest; One Minute News

BLOGS--> Editorial and Opinion; Experts' Corner; Vlogs

Value Added---> EU and other Tenders and auctions; Lifestyle and Culture; Citizen Journalism and Travel; Announcements and News; Free Library; Store

MAK4U---> Tenders and auctions in Country; Lifestyle and Culture; Citizen Journalism and Travel; Country Announcements and News; Free Library

SOCIAL MEDIA ---> YouTube; Facebook; Twitter; Pinterest

B. General Considerations

There are complex issues involved in developing a print medium’s website: print versus Web primacy; transition from text to visuals; from hierarchy to a user-centered experience and crowdsourcing; and from physical delivery and distribution channels to digital ones.

Indeed, why the need to redesign a medium’ website? Does current the website need changing and, if yes, why? Design is subordinate to strategic goals: making money, generating traffic, reader engagement, support of the print product, or even supplanting the print product. Design is also subject to the availability of resources, such as funding and manpower.

In the runup to the new PAPER website, we need to consider:

Content flow models (how do visitors view content online; stickiness; and conversion to sales);

Collaborative content vs. an authorship model;

Content types and their roles and interactions (text, video, audio, mash);

The role of raw materials and drafts as content;

The Web as an income or profit center;

The Web as a marketing tool; the community aspects of the Web (interactivity, UGC - User Generated Content, social media strategies);

The Web as a shopping mall (e-commerce); and

The integrative function of the medium's Web presence.

Both PAPER print and PAPER website should form a cohesive brand and contribute to brand differentiation. This also involves minimizing cannibalism by charging for some of the web content (the freemium model.)

C. Post-rollout Steps

Once the website is fully unveiled (rollout has to be gradual and subject to feedback from readers, journalists, and marketing), we need to undertake the following steps:

Embark on a campaign to encourage audience-driven content

Web literacy training for both journalists and readers

Consider and moderate transparent content generation (the Wikipedia model)

Provide on-going training for the journalists in online Research techniques (archiving, data/knowledge mining, online research, databases)

Establish, augment, and update an accessible database of contacts, info, ledes, histories, cases, ideas, and topic suggestions.

D. Monetizing the Website’s Traffic (Eyeballs)

Online subscriptions and combined subscriptions print+digital (annuity models)

Advertising-sponsored models (banners)

PPV (pay-per-view) and PPR (pay-per-read) models

Shoppable content

Targeted (reader- and location-specific) advertising: cookies, geolocation, account signup/login (with added features and access to premium content), context-dependent ads, website search engines (see: Yellow pages, JPost). We should offer a privacy policy prominently on the website.

Recasting PAPER’s website as an independent income, profit and loss (PNL) center would require:

Training of sales personnel

Proprietary and third party e-commerce integration, both locally and internationally (e.g. CCNow, bank)

Developing derivative products (example: PAPER’s 70 years archive, which can also be sold on DVD.)

E. DRM (Digital Rights Management)

DRM has advantages and disadvantages. It inhibits viral marketing (content cannot be copied or downloaded or shared). We should consider issues of intellectual property and apply income streams models vs. investment models before we decide which content is to be protected.

We may opt for a selective implementation of DRM (DRM as a management and traffic flow control tool) and structure Website accessibility and reader permissions (username, password, https, tokens, promotions) accordingly.

The costs of acquiring and implementing DRM software and hardware should also be taken into account.

F. Audience, Readership, Public

It is important to distinguish “audience” from “readership” and from “public”. We must use web analytics in a more sophisticated way and, in necessary, sign on to online analytics SaaS or even purchase a stand-alone software package. Detailed, cross-sectioned statistics will also enhance PAPER’s ability to lure advertisers.

Customized content (“personal newspaper” or narrowcasting) has advantages (readers love it) and drawbacks (it makes branding difficult), but it should be considered as a second phase after the introduction of the revamped website.

We must begin to prepare to cope with rReader and location-specific advertising (targeting with cookies, Google ads, and geolocation) as well with the technologies, baked into browsers, that counter them (example: incognito mode of surfing.)

G. Collaboration between Print and Web

The basic software support direct input to both the print edition and the website. But, we should consider additional, largely free tools for collaboration, such as wikis.

We need to decide on permissions policies and weigh their effects.

We need to study how to leverage social media to engender inter-editorial collaboration, but also joint “ventures” between journalists and readers and other constituents (firms, NGOs, think tanks, academe, the goverPaperent, municipalities, and other constituents.)

We should bake into the platform the capacity for real-time reporting and live feeds.

Finally, following the introduction of the new software, we need to reconsider the current workflow in PAPER. There are many desk models: integrated, semi-integrated, open, discrete, hierarchical (wheelspoke) and we need to ascertain which one would best accommodate the paper’s strategic goals and its resources.

H. Portal

The portal should publish carryover content (not published in the paper owing to space limitations) and replicative content (for instance: the 3-5 main stories of the day.)

The portal should be freemium-based (some frree content, especially as teasers and trailers and the rest of the content behind a paywall.)

The portal should deploy both push and pull technologies as delivery vehicles and distribution channels: RSS, wikis, SMS, blogs, storefront, newsletters, social media, etc.

I. Freemium: Behind the Paywall

Membership levels (from free to PAPER Gold) for differential website accessibility and permissions (username, password, SSL/TLS https, tokens, promotion codes).

Examples of items and offerings which can be placed behind a paywall and integrated with an e-commerce solution:

Reference desk and library (free)

Sectoral analyses and reports (pay)

e-Books (free and pay)

English-language content (free)

Laws, regulations, opinions (by lawyers and the authorities for pay in an Experts Exchange)

Work and study abroad (detailed, practical, often updated guides, including all the forms; pay)

Crosswords, treasure hunts, and puzzles (with sponsored awards)

How to obtain credits (detailed, practical, often updated guides, including all the forms; pay)

Price comparisons and reviews together with linked advertising (shoppable content)

Intelligence newsletters (EIU model) and real-time leaks, ledes, and tips (pay)

Open Directory (free links directory)

Dialogs, debates, and e-panels (free)

Blogs and submission area (citizen journalism and crowdsourcing; free)

Wiki collaborative area (readers collaborate on a story; free)

Office hours: real-time chat with a journalist (free)

Ask a Question (Experts Exchange: free and pay, determined by the expert)

Town Hall podcasts (free podcasts submitted by intellectuals, academics, analysts, authors, and journalists)

J. Corporate Gateway (see Chapter 3)

A portion of the portal (subdomain) could serve as a Corporate Gateway for firms (corporations) only and with content uniquely tailored to the needs of business in the private sector.

(Subscription only, discount or free to founding sponsor firms)

Content includes:

Tenders: domestic, EU, and other

Corporate library: exclusive news, reports, and analyses

Journalists as consultants

Experts Exchange (ask a professional: lawyer, accountant, stockbroker, appraiser, Revenue Service, Customs, other authorities)

Employment fair

B2B exchange

K. Software and Hardware

Computing requirements: servers, bandwidth, client-side (terminals), applications

Collaboration software (between the journalists and the editors and between the Editorial side and IT/website.)

Content creation hardware for journalists, interns, and citizen journalists: cameras, videocams, netbooks/tablets, smartphones, Internet access

Delivery vehicles: mobile apps, webpages, downloads

Archiving and data/knowledge mining and management

Example of Possible Conclusions

1. In the first 2-3 years, PAPER Online will be a subordinate brand to the print edition of PAPER.

2. Online content will largely reflect print content with added "web exclusives" and moderated, selected, and edited input from PAPER Community (Portal).

3. PAPER Online will be designed primarily to create a community of loyal readers and users around the content of PAPER Print and PAPER Online.

5. Content will not be audience-driven, although input from the Community Portal will be taken into account or even used by editors and journalists.

6. PAPER will acquire and implement a collaborative software. Work on future content will be collaborative with varying permissions and degrees of access, including allowing for input from the Community Portal.

7. Text will be accompanied by video sourced by journalists and readers/users. While the videos will be hosted on the Community Portal, they will be displayed integrally with the text.

8. PAPER will not implement transparent journalism (allow the history and process of authoring content to be publicly accessible.)

10. IT department will strive to create a PAPER-wide database of contacts, info, ledes, histories, cases, ideas, and suggestions to which all journalists and editors will contribute and which will be used for data mining, knowledge management, and research.

11. Journalists who create content for PAPER Online will be paid a small fixed sum + an amount to be determined per 1000 hits ("incentive pay structure"). Journalists who create content for PAPER Online and who are employees of PAPER will be offered the option to switch from a regular pay to the incentive pay structure.

12. PAPER will conduct quantitative and qualitative market research (including an online poll and focus groups).

13. PAPER Online will implement a "personal newspaper" technology (based on cookies and other tracking options and subject to the user logging into his or her account). "Personal newspaper" means that each reader will see a different front page based on his browsing history, stated account settings and preferences, and real-time tracking data.

14. PAPER Online will implement path-dependence: readers will be offered additional content based on the authorship and text of the article or item they are perusing. This requires that journalists enter as many keywords as possible to describe their articles and multimedia submissions. Additionally, metadata - such as geotagging - should be generated automatically by the software.

15. IT Department will implement targeted and context-dependent advertising and will look into the possibility of implementing GPS-based geolocation. PAPER Online will continue to use its own search engine, but IT will look into the advantages and disadvantages of using a search API.

16. PAPER Online will offer its readers membership levels: free, registered (free), subscriber, and PAPER Gold. IT will provide for various permissions-based accessibility options and applications needed to tackle usernames, passwords, and token authentication as well as https (SSL) and the use of promotion codes.

17. PAPER Online will offer push technologies such as SMS, RSS, and ticker. These will provide breaking news and headlines. Readers will be able to define what sort of news they wish to receive to their mobile devices in addition (sport, economics, etc.)

18. PAPER Online will be optimized for reading on mobile devices, such as smartphones.

19. All content on PAPER Online (including the Community) will be integrated with social media: Twitter and Facebook Like and Recommend buttons, YouTube one click uploads, etc. PAPER Online will have a fair use policy: users will be allowed to post on their websites and in social media links to articles and multimedia items plus an excerpt - but not the entire text or the multimedia item itself.

20. PAPER Online will launch its Community with for-pay niche content written by journalists. Examples: Diaspora, Metropolitan, how to learn and work abroad, how to obtain credits, etc.

21. All the content available on PAPER Online (as distinct from the Community) will be free, advertising-sponsored, and aimed at maximizing page views. Niche content on the Community pages will be for pay (behind a paywall).

22. PAPER will offer mixed subscriptions (print+online) as well as PPV (pay-per-view) and PPR (pay-per-read) options (FREEMIUM model).

23. At this stage, it was decided not to develop or offer a PAPERNAME Toolbar or PAPERNAME Reader (except for the for-pay PDF files of the print editions offered daily.)

24. Mixed subscriptions (print subscribers will receive free online subscription) will be encouraged.

25. PAPER Online will integrate with an e-commerce platform to sell third-party and proprietary products.

26. All PAPER Online products and for-pay services will be subject to full DRM (disallowing printing, copy-pasting, and full-text sharing, but allowing linking).

20. All the content on PAPER Online and the Community - with the exception of the niche products and services mentioned above - will be completely DRM-free.

21. PAPER Online will have an affiliates program to sell its products and services, both digital and physical.

HOW TO ATTRACT THE AUDIENCE

What do all of these media projects have in common? They leverage participatory media technologies to allow people from a variety of perspectives to work together to tackle a topic or problem—to share stories and facts, to ask hard questions, and then shape a judgment on which they can act.

World Without Oil
The Independent Television Service (ITVS), part of public broadcasting, attracted almost 2,000 gamers from 40-plus countries to its World Without Oil (http://worldwithoutoil.org), a multiplayer "alternative reality" game. Participants submitted reactions to an eight-month energy crisis via privately owned social media sites, such as YouTube and Flickr—and made corresponding real-life changes, chronicled at the WWO Lives blog (http://wwolives.wordpress.com).
The Mobile Report
The Media Focus on Africa Foundation worked with the Arid Lands Information network to equip citizen reporters in Kenya with mobile phones. The Mobile Report project used an online map interface to aggregate ground- level reports on election conditions (http://mfoa.africanews.com/site/page/mobile_report).
10 Questions Presidential Forum
Independent bloggers worked with the New York Times editorial board and MSNBC to develop and promote the 10 Questions Presidential Forum (http://www.10questions.com/). More than 120,000 visitors voted on 231 video questions submitted by users. Presidential candidates then answered the top 10 questions via online video. The top question was also aired during the MTV/ MySpace "Presidential Dialogue" featuring Barack Obama.
OneClimate Island
During the United Nations Climate Change Conferences in Bali and Poznan, a news network of nonprofits, OneWorld, connected delegates and participants to reporters and advocates around the world via Second Life, an online 3-D virtual world. The event spawned regular meetings of enviroPaperental activists on OneWorld’s virtual OneClimate Island.Facing the Mortgage Crisis
As the mortgage crisis hit home in every community, St. Louis public broadcasting station KETC launched Facing the Mortgage Crisis (http://stlmortgagecrisis.wordpress.com), a multiplatform project designed to help publics grappling with mortgage foreclosures. Featuring invited audience questions and on-air and online elements that mapped pockets of foreclosures, the project directed callers to an information line managed by the United Way for further help. Calls to the line increased significantly as a result.
During the transition to the Obama administration, the transition team launched change.gov, a website where people could not only contribute an issue or question for the new administration to tackle but vote on the relevance of others.

Chapter 3: Corporate Gateway

PAPER will establish a space (subdomain) on its website and servers dedicated to the provision of services to corporate firms in general and members of Chambers of Commerce in particular.

PAPER Corporate Gateway (PCG) will reside behind a secure (https) paywall. Access will be granted only to subscribers who log into their online accounts (The Administrator of PCG will provide subscribers with their account details: username, password, and one-time tokens).

Members of Chambers of Commerce will be entitled to a discount on the subscription fee.

The PCG will incorporate the following services:

Prominently-displayed hyperlinked weekly bulletin of the Chamber of Commerce, optimized for viewing on various browsers and computing platforms, including PCs, laptops, smartphones, and other mobile/wireless devices. PAPER will assist with the production of the bulletin.
Access to tenders and auctions: domestic, EU, and other countries;
Corporate library: exclusive and timely news, reports, and analyses from PAPER staff and other sources;
Access to journalists as consultants on specific issues or news stories;
An Experts Exchange, which will allow firms to pose questions to a professionals such as lawyers, evaluators, stock brokers, and accountants as well as obtain opinions from state authorities such as the Revenue Service, Customs, other state organs;
Employment fair coupled with a classified ads area to allow firms a first crack at qualified, skilled, and educated personnel in search of a job;
B2B (business-to-business) exchange to facilitate the exchange of goods and services between member firms (subject to a transaction fee collectible by PAPER).

Chapter 4: Paper TV YouTube Channel

Tools:

- Video and photography;

- Interactive multimedia;

- Development of internet media and online journalism;

- Citizen Journalism;

- Contributions by NGOs and think tanks

Technology

YouTube now provide free a dedicated branded channels, including video editing tools, community tools, and the ability to link to external content (example: to PAPER texts).

In the longer-run, PAPER can become a YouTube Partner and share the advertising proceeds from the Channel.

Goals

- Creation of a multi-media portal that will incorporate conventional media forms with new ones: text, video and photography;

- Fast, accurate and timely information and news;

- Exclusive information, news and stories;

- Investigative stories;

- Online debates;

- Presentation of a new ideas and new inspiring people;

- Creating a service with useful, practical information for broad and various publics;

PAPER TV will be updated 24/7/365.

Offerings and Content

News, stories, and analyses

Breaking news and alerts (also sent via SMS, e-mail, and RSS)

Integration with Facebook (videos posted on the FB platform as well)

Live chat with PAPER journalists and invited guests

Video recorded interviews, panels, events, press conferences, and debates (including ePanels and online debates) organized by PAPER

Video story of the week (investigative or mini-documentary)

Videos submitted by cub reporters (interns) and the Youth Educational Forum

Citizen Journalism: Videos submitted by readers and citizens

Citizen reports (with their cell-phones) on breaking news, important events and stories;

Citizen contribution with their own reactions to all important issues also through their own social media sites; and

Opinion polls (To be followed by reactions to the results provided by politicians, experts)

Videos submitted or made available by NGOs and think tanks

Videos made available by the goverPaperent

Videos made available by international organizations (UN, EU including EU Parliament, USAID, etc.)

Advertorials for a fee: 30 seconds and 1 minute video spots produced by businesses in Country (could be attached to the 1-minute news, for instance.)

Collaboration with the Regional Cooperation Network and culture and lifestyle portals such as SEECult, MOSTRA TV, SEETV, VOA, BBC World.

Vox Popoli – Video surveys and opinion polls

2-minute interviews

1-minute news: politics, economics, sports, technology, and culture

Practical and useful info and how-to and Do-It-Yourself (DYI) guides

Mashups: visuals and titles

Mashup of videos from the day’s news stories and mashup of newspaper titles from the daily editions.

(See: http://marcbrecy.perso.neuf.fr/history.html)

Social Network Monitor

Reporting and covering social media buzz- in Facebook and Twiter: the issue of the day, the content of their tweets, posts and stories, how those social communities are interacting and communicating for various topics and subjects.

Background (briefing) stories, investigative stories

“The Making of”: behind the scenes

Everything about journalistic work: behind the scenes, where our team is preparing the news, debates, interviews and investigations.

Special demographics: youth, senior citizens (pensioners), farmers, foreigners and Diaspora

Living and studying abroad

Sports

European Union affairs, business opportunities, regulatory regime, credits

Example:

Business Video Section (Rubric)

Economic and financial news;

In-depth analyses;

Stock exchange: fundamental and technical analyses (provided by brokerage houses and investment funds);

Starting and running a small or family-owned business;

Successful business stories;

Taxes and accounting advice;

How to obtain credits and bank loans, including IPA and EU credits;

How to business with banks and minimize your fees and charges.

SECOND PHASE: TV Subscription service

Specialized and exclusive information, video stories and photographs which cannot be found on other domestic Internet portals for:

Ø Embassies and international organizations – We will offer special English service that will include a daily selection of news, press digest, translation of the most important news and interviews, as well as specially tailored analyses.

Ø Business sector - Stock exchange reports, statistics, expert analyses, facts and figures, published procurements, tenders, and auctions, etc.

Ø European funds and tenders service information – Finding, organizing and simplifying information related to EU funds: and how can one apply for financial help from IPA and other EU funds. As paid service we will offer a ticker of EU tenders, procurement, and auctions as well as translated procurement procedures and forms. Experts will explain the process of application.

Ø Videos and photos - Exclusive video footages and photos.

Ø Exclusive interviews offered to domestic media for re-publishing.

Chapter 5: PAPER EU4U

TASK: Secure domain eu4u.mk (+ one TLD: .com. .org, .net, .biz)

PILLAR ONE: NEWS FEED

TASK: Google or Yahoo news API

TASK: Twitter Hash ticker API

PILLAR TWO: DAILY NEWS DIGEST (DND)

TASK: Create content submission template

TASK: Selection of 20-30 daily news stories from Google News

TASK: Translation of first paragraphs of selected news stories

TASK: posting DND online

ONE-MINUTE NEWS and stories/reportages (Distribution on a YouTube PAPER TV Channel)

Similar to the BBC’s daily one-minute news.

TASK: Selection of 3-4 top news stories

TASK: Shoot daily Countryn and English versions

PILLAR THREE: EDITORIAL AND OPINION BLOGS

TASK: Create content submission templates for text blogs and vlogs

TASK: Find bloggers and vloggers for editorial and opinion pieces

PILLAR FOUR: EXPERTS’ CORNER

Blogs and vlogs covering practical aspects of working with an in the EU and Country.

Topics to include: How to obtain and use EU funding; FDI; accounting; legal opinion; finance and banking; how to participate in tenders and auctions (public procurement); how to spot business opportunities; tourism and travel; immigration and visa regime; working and studying in the EU; testimonials of success or failure in working with and in the EU.

In the medium term: expert services for a fee.

Additionally, experts will provide podcasts with questions-and-answers (Q&A) sessions, open to the public via streaming.

TASK: Find vloggers for experts corner

Pillar Five: Tenders and auctions in the EU

TASK: Create content streaming template and integrate with EU feed

TASK: Contract with EU

Pillar Six: Lifestyle and Culture

TASK: Create content submission template

TASK: Secure content sources

Pillar Seven: Citizen Journalism and Travel

Submissions from the public: experiences in the EU, news, op-ed, travelogues

TASK: Create content submission templates

Pillar Eight: EU Announcements and News

Regulatory, financial, and political news from the EU

TASK: Create content submission template

TASK: Secure content sources

Pillar Nine: Free Library

Collection of free materials (books, laws, reports, photos, videos, audio) regarding the EU

TASK: Create content submission template

TASK: Secure content sources and upload to Library

Pillar Ten: Store

Books, e-books, reports, and DVDs on EU and Country topics, including content submitted by authors and researchers for sale.

TASK: Create storefront with third-party cart (CCNow, bank)

TASK: Create content submission template for authors and researchers

TASK: Sign up as Amazon affiliate and populate the store

Pillar Eleven: Tenders and auctions in Country

TASK: Create content streaming template and integrate with Mak. Feed

TASK: secure content sources

Pillar Twelve: Lifestyle and Culture

TASK: Create content submission template

TASK: Secure content sources

Pillar Thirteen: Citizen Journalism and Travel

Submissions from the public: experiences in Country, news, op-ed, travelogues

TASK: Create content submission templates

Pillar Fourteen: Country Announcements and News

Regulatory, financial, and political news from Country

TASK: Create content submission template and MIA feed API (?)

TASK: Secure content sources

Pillar Fifteen: Free Library

Collection of free materials (books, laws, reports, photos, videos, audio) regarding Country

TASK: Create content submission template

TASK: Secure content sources and upload to Library

PILLAR SIXTEEN: Social Media

TASK: Create YouTube (Partner) Channel, Facebook, Twitter, and Pinterest pages

TASK: Update social media sites

Also Read:

The Six Sins of the Wikipedia

Is Education a Public Good?

The Idea of Reference

The Future of the Book

The Kidnapping of Content

The Internet and the Library

The Future of Online Reference

Will Content Ever be Profitable?

The Disintermediation of Content

The Future of Electronic Publishing

Free Online Scholarship - Interview with Peter Suber

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